Prime Big game Commercial Rhetorical Analysis.
How Prime’s Super Bowl commercial persuades Gen Z, and the Sports Industry. Prime is a hydration drink company founded by two online influencers, KSI & Logan Paul. The two influencers were previous enemies, and fought in two boxing matches. The first match resulted in a draw, and the second match, KSI won. They shaked hands, squashed their beef, and allied. Hence is the creation of the prime hydration drink. The drink was released in January 2022. Prime Super Bowl commercials effectively used Ethos, Pathos, and Logos to effectively persuade their target audience. People immediately lose interest when they don’t feel a sense of emotion in an ad(dopamine). With their famous ceo’s, KSI & Logan Paul, Prime deliberately used their voice in the first three second...